Senior Director of Marketing, Viki, Inc.

Guest Bio

Blair Josephs is a seasoned marketing professional with extensive experience in content and brand management at some of the biggest entertainment companies in the world. As the Senior Director of Marketing, Blair leads a team of international marketers to develop and implement marketing strategies at Viki, Inc., a global TV site where fans can watch dramas, TV shows and movies that are subtitled into more than 200 languages. Blair oversees the company’s content marketing, social media, growth, partnerships and brand management. Prior to joining Viki in August 2015, Blair worked for Netflix, where she developed strategies and created integrated creative campaigns for Netflix Original Series, Comedy Specials and Documentaries before being promoted to Brand Manager, where she was responsible for all content and brand campaigns for Netflix in North America. Her previous work experience includes marketing and program advertising for AMC Networks and HBO. Blair has a dual bachelor’s degree in Public Policy Studies and Psychology from Duke University.